Wednesday, 14 May 2014

benefit they're real push-up liner event

I was lucky enough to be invited to Benefit’s launch of their new, exciting and ‘criminally easy’ product; They’re Real Push-Up Liner. I had seen a few pictures of the new product, but I was still mega excited to learn more about it. 

This was actually my first ever blogging event so I was a bit nervous and I didn’t really know what to expect. After walking past the pink crime scene and being let in by a ‘policeman’, I was greeted by my gorgeous pal Megan in an orange prison-styled jumpsuit and led into a 'cell' to get my photo taken. You can see on my Instagram that I didn’t look very menacing! 

After being seated, we had an extremely interesting presentation on the evolution of eye liner and the cons with every eye liner that currently sits on the beauty shelves; the pencil liner that smudges, the gel liner in a pot which isn’t practical and the liquid liner that just isn’t quite right. 

We were told that with the specially created rubber applicator, it means it’s nearly impossible not to get right to the edges of your eyelashes and it makes it much more controllable and flexible with application; it also promises to be smudge free and extremely long lasting. So long lasting in fact, they’ve created a new They’re Real Eye Makeup Remover so it’s as easier than ever to get rid of those pesky panda eyes from the They’re Real products

We were shown a few videos, one of which featured a few girls that had been given this eye liner to try by Elle- with no branding or clue who’s liner it was and were overwhelmed with the new and impressive product.

We were then given  a demonstration by Lisa Benefit and her fellow inmates! After this we were all given a cute package so we could test the liner for ourselves! I was too scared to try this on the night in case it went horribly wrong but lots of girls around me were giving it a test and seemed impressed. 

If I’m honest, I’m really rubbish with eye liner and find myself whimping out and using black eyeshadow as my definition. I’ve always been rather jealous of those girls that have mastered ‘the flick’ but the fact that the application of this new liner is meant to be ‘criminally easy’, it’s really got me interested and feeling confident about trying it again. 

I’ve actually tried the eyeliner today; it’s lasted all day and I found it really easy to apply so I can’t wait to give it more of a test and maybe try a flick! My Mum has even asked me to try it out on her! Watch this space for a full review soon. You can get your hands on it late June 28th. 

I just want to thank Benefit for the fabulous invite and a little thank you to Chelsea for being so lovely and being my friend for the night! 


  1. really interested in this gel eyeliner it sounds like it'll be really good! this event looks like so much fun too, i love how much effort benefit always put in to their events and packages!

  2. The event seems to be soooo funny and girly like - LOVE it!;)

    NIKA Bittner

  3. This looks like such a great event, and it sounds like you had an absolutely wonderful time too Paige x

  4. Great post lovely! It was great to meet you at this event, I was feeling very nervous! thank you for letting myself and Lydia sit with you! <3 it was a great event!!

    I love your blog :)
    Abi xxx


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